Efva Attlings' design is characterised by modern elegance with an edgy twist. Its humour mixed with love, or as Efva describes it herself - "Beauty with a thought".

“I found the expression ‘Pencez de moy’, which means ‘think of me’, engraved in a French 14th century ring at the National Museum in Stockholm. It is a precious gift to have someone thinking of you.” Efva Attling.